Robert Schroeder
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  • About Me
  • Resume
  • Package Design
  • Logos
  • Layouts
  • Photography
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  • Curator Packaging
    This was a project for Pinnacle Frames. These were new, high end frames and we wanted the packaging to reflect that. I used matte and gloss varnish for the gift box as well as a hang-tag so the customer could read about the product without having to turn it over.
    Art Direction, Packaging, Production
    2011
  • Mondrian Wine Label
    This is a concept design for a friend of mine in California who is trying to start his own vineyard. He and I both share a love of wine and DeStijl, so it wasn't hard to sell him on this idea. I loved having the opportunity to blend both my personal taste in art and professional design.
    Art Direction, Graphic Design, Packaging
    2011
  • Watch Designs
    Watches have been a passion of mine for as long as I can remember, so I finally decided to start designing my own! This is the first batch with more to come.
    Graphic Design, Illustration, Product Design
    2012
  • Klass P.O.P. Display
    This was a point of purchase display for Klass. This particular piece is a Photoshop mock-up that was done to show the client. The original structure was white and the graphics were added.
    Graphic Design, Packaging, Print Design
    2011
  • Ameristar Logo
    This was a logo for a small corporate housing company in Texas. They were really open to something fun which was a surprise. I had been wanting to so something with a bit of a "retro" feel for awhile, so this was a really fun project.
    Graphic Design, Icon Design, Marketing
    2011
  • Four Hands Campaign
    This was a concept design I did for a job interview. The person wanted to see what I could come up with so I went home and brought him these shortly thereafter. I believe my speed is one of the things that makes me an asset and this project really showcased that.
    Advertising, Graphic Design, Multimedia
    2011
  • Lone Star Beer Magazine Ad
    Feeling that my portfolio needed a little more advertising (as well as more fun) I decided to work up this concept. I think it's a great play on how smart phones can't do EVERYTHING and beer companies still have to do some things the old way.
    Art Direction, Graphic Design, Marketing
    2011
  • 2011 Pinnacle Frames Catalog
    This is the 2011 catalog for Pinnacle Frames. Our catalog was very utilitarian and my goal was to take it to the next level and really show off the product. It was a tough job with a lot of work for both myself and our photographer (we have over 1,000 items) but the end result was worth it.
    Art Direction, Graphic Design, Multimedia
    2011
  • The Cab Wine Bottle
    This was a personal project to flex my creative muscles. I had an idea on a whim and decided to work it out.
    Graphic Design, Packaging, Product Design
    2011
  • Happy Endings Logo
    This was a logo design for a local company that flips homes. They're a young company and have a fun sense of humor as the name shows. They were up for a fun logo as well.
    Art Direction, Creative Direction, Graphic Design
    2011
  • Promo Project
    This was a promotional piece for Pinnacle Frames. We wanted to get more clients to come to see our showroom in Texas so we created a "Texas Tour" package. It contained several personalized Texas products as well as an invitation to visit.
    Art Direction, Digital Imaging, Marketing
    2011
  • Sustane Packaging
    This was a project for a small company with a modest budget. Because of the small budget, this was printed on a somewhat low end direct print press. I designed it to work with what the press could do while masking its limitations. I also created packaging with contrast so the client could create eye-catching displays even though the packaging was one color.
    Digital Photography, Graphic Design, Packaging
    2011
  • Pennzoil Race Car Bottle
    This was a project I worked on while at Pennzoil. It involved a shrink label on a bottle shaped like a race car. The challenge was that the shrinking warped the art, so it had to be distorted. The procedure had to go back and forth several times.
    Graphic Design, Packaging, Production
    2011
  • Blush This Salon
    This logo was designed for a young business owner in Austin, Texas. She wanted something fun and feminine, but simple. Her salon is very modern and clean and she wanted her logo to reflect that.
    Advertising, Branding, Graphic Design
    2012
  • Vinyl Devil
    This was the first in a new line of vinyl figures I'm developing.
    Entrepreneurship, Graffiti, Product Design
    2011
  • Alive After Five Logo
    This was a logo for a local networking group. They met once a month and since it was meant to be somewhat informal they wanted something a little more fun.
    Art Direction, Graphic Design, Marketing
    2011
  • Street Blades
    This was a project I worked on while on contract at Pennzoil. It is for a youth oriented windshield wiper. Call it a windshield wiper for the "Fast & Furious" crowd.
    Art Direction, Packaging, Product Design
    2011
  • Shogun Concept Art
    This was a project that was done while I was on contract at Pennzoil. The goal was to get product placement with the makers of the Fast & Furious movies.
    Art Direction, Digital Art, Digital Imaging
    2011
  • Vinyl Threeface
    This is a new addition to my new line of vinyl figures.
    Art Direction, Graffiti, Product Design
    2011
  • Gallery Solutions
    Gallery Solutions is the home decor line of Pinnacle Frames. For this I designed a new logo and packaging.
    Art Direction, Graphic Design, Packaging
    2011
  • Xpressions Logo
    This is a logo for a project for Pinnacle Frames.
    Art Direction, Graphic Design, Marketing
    2011
  • Gallery Perfect Logo
    This is a logo for a new line of frames from Pinnacle Frames.
    Graphic Design
    2011
  • Sterling II Packaging
    Package Design for Tramontina
    Graphic Design, Packaging, Production
    2011
  • Vinyl Ducky
    This is a new addition to my new line of vinyl figures.
    Art Direction, Graffiti, Product Design
    2011
  • Jack Attack
    This is a photo I took of my friends dog Jack.
    Photography
    2011
  • iRonic
    I saw this guy while in New York. He was completely decked out in old-school gear selling hand-made shoes. He had the hat, the apron, the selvage jeans, yet there he sat addicted to his iPhone. It was too good a shot not to get.
    Photography
    2011
  • Bear City
    This was a photo taken in New York. I was actually shooting what was in the window, but the reflection from behind me turned out sharper. The image of the bear head on top of the building was just a cool side effect.
    Photography
    2011
All works © Robert Schroeder 2011.
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Projects
  • Curator Packaging
  • Mondrian Wine Label
  • Watch Designs
  • Klass P.O.P. Display
  • Ameristar Logo
  • Four Hands Campaign
  • Lone Star Beer Magazine Ad
  • 2011 Pinnacle Frames Catalog
  • The Cab Wine Bottle
  • Happy Endings Logo
  • Promo Project
  • Sustane Packaging
  • Pennzoil Race Car Bottle
  • Blush This Salon
  • Vinyl Devil
  • Alive After Five Logo
  • Street Blades
  • Shogun Concept Art
  • Vinyl Threeface
  • Gallery Solutions
  • Xpressions Logo
  • Gallery Perfect Logo
  • Sterling II Packaging
  • Vinyl Ducky
  • Jack Attack
  • iRonic
  • Bear City