RESUME

Developed and executed innovative branding and marketing campaigns, ensuring a cohesive presence across traditional and digital channels. Streamlined internal processes to enhance efficiency and managed project budgets effectively, maintaining a focus on productivity and profitability. Collaborated closely with Account Service teams, built strong relationships, and presented creative solutions directly to clients. Directed and oversaw photoshoots and video productions, aligning visual content with strategic marketing objectives. Adapted quickly to new challenges, learning and applying new skills such as animating digital ads and video projects to meet diverse client needs.

• Eliminated need for freelance assistance by accelerating production pace, effectively managing both high-concept and routine design tasks.

• Secured three Addy awards for high-stakes client project that required persistent advocacy and creative excellence.

• Improved interdepartmental cooperation, becoming preferred creative partner for challenging account service teams.

• Mastered new techniques on fly, including animating digital ads and designing emails, to deliver on project requirements.

• Edited and tailored copy to enhance design projects, earning trust to revise content from company’s owner.

• Optimized processes by streamlining workflows, significantly boosting efficiency and operational effectiveness.

Led creative concept development and copywriting for all marketing collateral, ensuring brand consistency across print advertisements, point-of-sale materials, and outdoor or OOH advertising, and digital/social media advertising. Collaborated closely with CMO, Senior Director of Marketing, brand agency, and graphic designers to deliver compelling copy and design that resonated with customers at all touchpoints. Implemented brand style guidelines vigilantly, monitoring each step of brand execution. Developed and launched the company’s first asset management tool, streamlining processes and enhancing organizational efficiency.

• Successfully modernized Conn’s Home Plus’s design aesthetic, aligning it with contemporary trends and refreshing brand image.

• Created and instituted comprehensive library system that increased organizational efficiency and reduced errors in creative outputs.

• Expanded role to include copywriting responsibilities, using opportunity to enhance skills and improve overall creative quality.

• Mentored junior talent, fostering skill development in design efficiency and meticulous attention to detail.

Managed a previously unsupervised design team, successfully implementing new creative guidelines and strategic planning to enhance project direction. Acted as the primary point of contact with the client’s design team for the top two largest accounts. Oversaw packaging production processes, coordinating with both domestic and international vendors. Introduced and trained staff on web-based projects and asset management tools to streamline team workflows and improve operational efficiency.

• Delivered training and mentorship, emphasizing development of individual strengths and addressing areas for improvement.

• Worked closely with two Fortune 500 clients on projects, providing customized solutions to meet specific needs.

• Led design and direction of packaging, including both conceptual and structural elements, and created new assets to drive sales in declining market.